PUBLIC TRUST IN CHINESE ELDER-CARE SOCIAL ENTERPRISES: COMMON AWARENESS AND DIVERSE PERSPECTIVES FROM KEY STAKEHOLDERS

Public trust in Chinese elder-care social enterprises: common awareness and diverse perspectives from key stakeholders

Abstract Chinese elder-care social enterprises (SEs), emerging hybrid organizations that address welfare problems in elder care through business activities, face ambiguity as the institutionalization of the SE sector is growing rapidly.Few studies have focused on changes in public behavior and trust in this emerging organizational form.The purpose

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